How do you create coaching packages that deliver real results for your clients?
For the best possible results, there are a lot of things to consider when building your programme. It’s something we focus on in the Mindset Academy Certification programme because it’s easier said than done!
Coaching is all about helping your clients achieve a specific result, and there are a number of ways you can do that. You can do it through one-to-ones or in a group environment. It can even be a membership site or a retreat. Whichever programme type you use, you need to think about the framework of what you’ll be doing with your clients.
You can listen to this episode of the podcast below or keep reading….
Building a framework that delivers results
When coaches build their programmes, I often see them get hung up on choosing the perfect name. They may choose a fancy name like ‘Platinum Programme’ or ‘Phoenix Rising Programme’.
The reality is these names do not tell the client what they need to know. Clients want to know the transformation you are going to help them make.
Rather than getting caught up in deciding a name or programme length, focus on what the client needs. Think about how long the programme needs to be in order to get the client the results they desire.
Don’t ask yourself, “how can I get the client the results they want in six-weeks?” ask, “how long will clients need to get the results they want?”
What you need to do is create a plan that you know is going to deliver. You need to be sure that what you’re delivering meets the client’s needs and that there is enough time to achieve that.
Coaching is a long-term game
How long should a coaching programme be?
Many coaches offer six-week programmes, but it’s often not enough. Even six months may not be enough!
If you coach someone for weight loss, it’s hard to build real, lasting change in just six weeks. In cases like these, you’ll want to work with your clients on a longer-term basis. The same goes for coaching business clients. There are lots of steps to coach someone through, and very few of them are quick and easy!
You need to work out what the ideal result is. Ask yourself: How long is it going to take (realistically)? What steps am I going to take my clients through? What are the processes and things they need to work on to achieve the change they want?
Change doesn’t happen immediately, at least lasting change doesn’t.
Creating a kickstart to your programme
A great way to start your work with any client is to use an immersive experience or kickstart programme.
I teach my students to start with a kickstart programme that looks at habits, behaviours, beliefs, and the roadblocks holding a client back from success.
This process gives you a deep level understanding of the client and everything they’re going through right now. Think of it like diagnostic work. By knowing your client well, you can build a framework around them to remove mental barriers and self-sabotaging behaviours.
Using your expertise and experience
When designing a coaching programme, you should push all your expertise and experience into it. What do you know about coaching people in this area that you can apply to other clients?
For example, if you are a nutrition coach, you may know that the positive habits clients work on start to slip by week three. You might know that temptation to reach for cakes kicks in around that time.
With this knowledge, you can plan ahead and design tasks to help your client overcome common roadblocks.
A coach who works in the business world will know common setbacks that arise throughout a business journey. By factoring in strategies to deal with marketing problems or customer complaints, you can be a much more effective coach.
Flexibility in the framework
When coaching clients, there’s rarely a one-size-fits-all approach that works. Yes, you can create a framework, plans, and a list of tasks your clients need to do. But what you shouldn’t do is stick so rigidly to that framework that it simply doesn’t apply to an individual client.
That’s why a kickstart is so beneficial. As you get to know your client in the early days, you can tweak your programme to something that works for them.
For example, you may discover that your client has some really great habits that you want them to continue. In this case, you may not need a session about which healthy habits to build. Instead, you could support them in keeping up the good work and fighting off any self-sabotaging behaviours that crop up later.
Perhaps your client has some negative emotions they associate with certain experiences, and you decide that ‘Time Line’ therapy would be a good addition to the programme.
Things will often crop up as you work with your client. So, it’s important to be flexible and open to tailoring the programme around them.
Other ways to use your framework
Another area you can look at is how you present your programme. You could create resources that you can use across all your clients. For example, you could pre-record videos, create a membership site or course alongside your one-to-ones. You could take things from the basic framework and apply them across your client list.
Once you have a basic framework that works, you can tweak it for each client, and you can apply it to different scenarios – for example, retreats or longer-term courses. You could also use the framework to create a version of your programme that’s more financially accessible.
All you need are the key ingredients and the strategies that work. Use these as a foundation to build your client work on.
If you would like some help designing the perfect coaching package for your clients, visit The Mindset Coach Academy!