We’ll be diving into the concept of high ticket pricing in the coaching industry.
With many coaches promoting the idea of creating high ticket offers, it’s important to understand that this model is only sustainable if you can consistently help your clients achieve results.
We’ll explore the factors that contribute to the success of high ticket offers, including identifying your ideal client, developing a strong marketing strategy, and prioritising client results.
Join us as we discuss the benefits and challenges of high ticket pricing, and how to ensure that your coaching business is built on a foundation of sustainability and success
One of the phrases I’m seeing everywhere on social media right now is ‘high ticket’ or ‘high ticket offers’.
The message, (often from coaches who want to teach you to create your own ‘high ticket’ offer) is that it’s easier to get one client paying $10k+ for your coaching services than it is for
you to get 10 clients paying $1k.
And, to a certain extent, depending on your ideal client, niche, messaging marketing and your
own mindset, that’s true.
But it’s also NOT true that it’s a sustainable business model UNLESS you can reliably and
consistently do this ONE THING
Help your clients to achieve results.
And more specifically, help your clients to achieve results that they perceive are worthy of a ‘high ticket’ price tag.
You see, no matter how many sales pages you write listing the ‘value’ of all the elements of your coaching package or service (you know the ones, with things like 6 x workbooks = $2,500 value, 10 x voxer calls $3000 value) unless the client believes that the problem you are actually helping them to solve is worth the price tag, they will not pay it.
BUT WHAT YOUR CLIENT WILL PAY ISN’T IMPORTANT HERE
Yes, being paid and attracting clients who will pay 5 figures or more to work with you is enticing and exciting, but that excitement will soon fade if you cannot actually help your clients get the results you promised.
I’m seeing it time and time again.
High ticket offers leading to high ticket levels of disappointment and regret.
Regret on the part of the client, who bought into the marketing and on behalf of the coach who makes the sale and then thinks “What do I do now?”
Coaches – your clients sign up to work with you because they believe that you are the person who can help them achieve the results they desire.
Whether that’s more money, more time, a new partner, more confidence or a body they’re proud of.
If, as a coach you don’t have the coaching toolkit you need reliably and consistently help your clients go from where they are to where they want to be, you’re in trouble.
As a coach, you need a suite of tools and techniques to help you to:
1. Identify the problem. This isn’t as simple as asking the client why they have come to you for coaching.
Identifying the real reason or reasons your client has come to work with you takes skill – often, their motivation for working with you isn’t fully apparent until you do some skillful digging.
2. Understand how they ‘do’ the problem. For example, if you are a weight loss coach with two clients who have gained and want to lose 20kgs, the way in which they have created and maintained the problem will likely be different.
For example, one client may have recently given birth and want to return to her pre-pregnancy weight. Another may have been emotionally eating following a breakup and be looking for ways to break this pattern.
Unless you can identify your client’s strategy for ‘doing’ the problem, it’s unlikely you’ll be able to help them to stop it – particularly over the long term.
3. Heal the past. We all repeat past thinking, behaviours and ways of acting and reacting based on our past experiences.
We repeat these patterns until we learn the lesson and interrupt our habitual – and unconscious/subconscious – ways of being in and responding to people and the world around us.
Using techniques specifically designed to work with the unconscious mind, like Hypnotherapy or through conscious/unconscious cooperation, like NLP, Time Line Therapy and EFT, you can help your clients to heal and remove the un-resourceful beliefs, and habits, emotional responses and thoughts that keep them stuck.
4. Gain clarity about the future. Once you have identified and helped to removed the patterns that have your client stuck in the past, you can then help them to gain clarity about what they want instead.
Again, this isn’t as simple as using the GROW model or SMART goals. You need to go deeper and wider to fully explore what your client truly desires and tap into the motivation and values that will keep them on track to making it a reality.
Harnessing your client’s mindset is the often overlooked – yet key – element in them actually achieving their goals and the outcomes they desire.
5. Take consistent action. Consistency works. And helping your clients to develop the habits and motivation they need to succeed is the final piece in the puzzle.
This is more than having you as an accountability partner on Voxer, it’s about understanding your client’s behavioural preferences and really leaning into those so that they can self-maintain the actions they need to take to achieve the results they desire.
It’s very different coaching someone with an introversion preference and an extroversion preference. Or someone who moves towards what they want and someone who moves away from what they don’t want.
Tuning into and understanding your client’s emotional frequency, behaviours and habits and then using conscious and unconscious level techniques to harness these is essential for consistent action.
If you’re ready to develop the coaching skills you need to ensure that you can help your clients achieve high ticket results by working with you, then please get in touch.
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